Couture Clothes.....For Children

Couture Clothes.........for Children

    Oscar de la Renta

     I just read an article the the Style section that talked about the new target market for designer clothes..........children!  Infants, toddlers, and Boys/Girls wear are the focus, a new untapped market!  The thought behind this is that the children are an extension of their parents and the children's clothes reflect the parents.

Gucci





    
     Oscar de la Renta, Gucci, Dolce & Gabana, and others are joining Ralph Lauren and Burberry in the race for designer duds dollars.

Dolce & Gabana

     While I am not a fan of consumerism and shake my head at spending $10,000 on a summer wardrobe for a child, there was something positive that I did take away from the article.

Ralph Lauren

     One if the things that the article talked about was 'age appropriate' clothing for children.  Previously, as some designers branched into children's wear, the designs seemed to be nothing more than miniature versions of women's styles.  Ultra-sophisticated is the word used - hmmmmm.  How does that translate into children's clothes?  Sleazy or pageant, neither of which I would want my little ones to wear!
    

     Oscar del la Renta hired Catherine Monteiro Barros as the designer for his Childrens wear collection.  If any of you are familiar with the Papo d'Anjo catalogue, you know her designs - classic and timeless!

    

Ralph Lauren

     "We're creating clothes that are comfortable, accessible and age appropriate.  It's really about the innocence of the children." said Barros.

Ralph Lauren

Ralph Lauren

Petit Ami

     That does give me some hope!  Many of the clothes that you see in the stores today are designer knock-offs.  If the designers' clothing lines are full of classic, age-appropriate designs, then maybe we will start seeing more of that in the stores.

     Our cute little smocked or embroidered dresses, while still very special, might not seem so rare.  I can dream, can't I?!